New Order of Fashion is a research and talent development platform, based in the Netherlands. They support
 sustainability in fashion by presenting fresh and radical perspectives through innovation, experimentation and
co-creation. Their goal is to fuel the industries transition towards fully circular practices.


Noof's sustainable LAB officially opened in early 2022 as an inspiring place for fashion design talents to
drive change through research, design and validation. The LAB enables designers to illustrate impactful
design solutions for post consumer textiles and sustainable yarns. 


We teamed up with New Order of Fashion and talented mixed media artist Woo Jin, to give a new lease
of life to some of our dead stock T-shirts. A small run of 100 pieces are available to purchase during
Dutch Design Week 2022, with each piece exclusively produced on demand in the embroidery studio.


 If you want to grab yourself an exclusive Parlez x Woo Jin Tee, the Embroidery studio opens daily
Sun 23 - Sun 30 October from 17.00-19.00 which is located at The Social Hub - (formerly The Student
Hotel) Stationsweg 1 (next to Central Station). 
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